Social media has fundamentally changed the way people communicate. However, business professionals who engage on LinkedIn as though they are on Facebook risk seriously tarnishing existing relationships and hampering critical new interactions from ever getting started.
Brand.com recently assembled a panel, including me, of experts in this area to share best practices – punctuated by anonymized examples of what not to do – while engaging with journalists using social media.
It gave us the opportunity to offer guidance – drawing from our own experiences – on the do’s and don’ts of pitching journalist on social media in this interactive webinar.
It was super amazing! Thankfully, speaking opportunities keep surfacing which is great for my credibility as true media expert.